What I'm realizing about Italians is not that "they're obsessed" with beauty. Good art, good design, good form. This isn't a particular extreme toward which they run gleefully. It's actually just the proper state of being. Of life's being. When you live from the center, without the strain of cost or custom or time or performance, there's something unyielding that propels you to find the better.
Why not have it be beautiful?
(Why not cut off the tops of the trees because they'd otherwise block the view?)